This article first appeared on LinkedIn      Whether you outright lie, tell half-truths or lie by omission, the result is the same: you are misleading people!! A pet food company started posting ads showing their new delivery box that has the following message on it:   "Mealtime excitement, Better...

  This article first appeared on LinkedIn         I love the pet care industry. I really do. I have been involved in it for a long time...since my college internship at what was then Ralston-Purina in 1991 to today as co-founder of Guardian Pet Food Company. Maybe...

  This article first appeared on LinkedIn     I’ve spent nearly 25 years in the pet care industry and the one question that I am asked more than any other is, “What’s the best pet food out there?” My response is always the same, “What do you and your...

  This article first appeared on LinkedIn     Back in 1911, a mining tradition began that lasted 75 years. Workers would bring caged canaries with them into the mines to serve as an early warning system against rising methane and carbon monoxide levels (lethal to humans). All the canaries...

  This article first appeared with LinkedIn     In 2018, plant-based food sales in the US grew 11% vs. the previous year and surpassed $4.5 billion in sales. While vegan/vegetarian pet food sales did not crack the Top 10, it has seen significant interest and growth as a category. A 2015...

  This article first appeared on LinkedIn     Jill Cline succinctly summarized pet food digestibility and bioavailability in the following statement, "A food’s digestibility is the collective proportion of all nutrients in a food that is available to the dog for absorption from the intestine into the bloodstream. Nutrient bioavailability...

  This article first appeared with LinkedIn     In 2018, freeze-dried pet food accounted for 2.7% of the new product launches in pet and ended the year with a 1.4% share of total US pet food sales. Overall, the freeze-dried food category grew more than 20% in 2018 vs YAGO...

  This article first appeared on LinkedIn     dog·ma / ˈdôɡmə / noun - a principle or set of principles laid down by an authority as incontrovertibly true. Nutritionally Mediated - Dilated Cardiomyopathy (NM-DCM) is a very real and scary condition. Dogs can exhibit no outward signs until they are in the...

  This article first appeared on LinkedIn     "Nothing is more powerful than an idea whose time has come." - Victor Hugo I know...this topic has been addressed before (but only a few hundred times). Lately I have witnessed a lot of people referencing AAFCO and the FDA in...

  This article first appeared on LinkedIn     The 17th century Spanish philosopher Baltasar Gracian once said, "A single lie destroys a whole reputation of integrity" and in regard to what the pet industry has allowed, he couldn't have been more accurate! Commercially prepared pet food has been around since...