SUSTAINABILITY AT NoBL

At NoBL Foods, we believe sustainability is an integral part of every decision that we make. Some of the decisions will cost more to implement. Some won't increase our top-line revenue. Some may not even be fully understood by our customers, but we still do it anyway because it's what is right!

What does "Sustainability" really mean?

LET'S BREAK IT DOWN

Let's focus on what is meant when companies claim they focus on sustainability. Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. 

Put simply, it focuses on the 3P's:

Pets, People and Profit as a Force of Good.

Unfortunately, many pet food companies and brands make pledges to sustainability, but it often takes a long time to achieve sustainability goals if at all.

When people think of sustainability, they typically focus on packaging, but it's so much more than that. Sustainability encompasses the ingredients, packaging material, shipping, manufacturing and even digestibility of the food your pet consumes.

The NoBL Stance

on Sustainable and Recyclable Packaging:

What Does Sustainability Really Mean for Pet Food Brands?

When companies claim they prioritize sustainability, what does that actually mean? At its core, sustainability is about meeting the needs of today without compromising the ability of future generations to meet their own needs. This concept is built on The 3 P's

PetsPeople, and Profit as a force for Good.

Unfortunately, many pet food brands make lofty pledges about sustainability, but it often takes years—if it happens at all—to see meaningful change. At NoBL Foods, we’re committed to more than just promises—we’re dedicated to actionable, real sustainability that benefits pets, people, and the planet today and in the future.

Sustainability in Pet Food: More Than Just Packaging

When most people think of sustainable pet food, they immediately focus on eco-friendly packaging. While packaging is an important factor, true sustainability goes far beyond just the material used to wrap the product. It spans every aspect of the pet food lifecycle, from the ingredients we source to how we manufacture, ship, and even how well the food digests.

Key Aspects of Sustainability in Pet Food:

  1. Sustainable Ingredients for Pet Nutrition Sustainability begins with the ingredients. At NoBL Foods, we prioritize responsibly sourced, sustainable ingredients that contribute to the health of your pet while minimizing environmental impact. Our products feature natural, high-quality ingredients that are both nutritious and eco-friendly.
  2. Eco-Friendly Packaging Materials While it’s just one piece of the puzzle, we use sustainable packaging materials to minimize waste. Our packaging is designed to be lightweight, recyclable, and made with eco-conscious materials that align with our commitment to reducing plastic waste and protecting the environment.
  3. Efficient Manufacturing and Shipping Sustainable pet food also means efficient production and eco-friendly shipping. From low-energy manufacturing processes to optimizing transportation routes to reduce our carbon footprint, we work to ensure every step of the supply chain is as environmentally responsible as possible.
  4. Digestibility and Pet Health Sustainability also extends to the health of your pet. By creating nutrient-dense formulas that are easy to digest, we not only improve your pet's digestive health but also reduce waste, ensuring that less food goes to landfillsHighly digestible pet food is more sustainable because your pet uses more of the food, leaving less behind.

Why Sustainability Matters in Pet Food

Sustainable pet food isn’t just a buzzword—it’s a necessary shift for the health of our pets and our planet. At NoBL Foods, we understand that true sustainability requires a holistic approach that addresses the entire pet food lifecycle. By prioritizing sustainable sourcingeco-friendly manufacturing, and responsible packaging, we’re leading the way to a more sustainable future for pets and their owners.

Sustainable Sourcing:

NoBL Foods: Sustainability in Every Step, Not Just the Package

At NoBL Foods, sustainability goes far beyond how we handle packaging. We focus on the entire supply chain—from sourcing raw materials to manufacturing our pet food products. By making conscious choices every step of the way, we reduce our environmental footprint and create high-quality products that are good for your pet and the planet.

Key Sustainability Practices at NoBL Foods:

1. Locally Sourced Packaging and Manufacturing

We prioritize local sourcing for both packaging and manufacturing, significantly cutting down on fossil fuel consumption and transportation emissions. By reducing long-distance shipping, we minimize the carbon footprint of every product that leaves our facility, helping to protect the environment while delivering the freshest, highest-quality pet food.

2. Sustainable Sourcing of Raw Materials

At NoBL Foods, we source the majority of our raw ingredients from U.S. and Canada suppliers, ensuring they meet our high standards for both quality and sustainability. Our commitment to local sourcing reduces the environmental impact of ingredient transport, while also supporting North American farmers and suppliers. We only source ingredients from overseas when absolutely necessary—such as the three ingredients in our vegan food bar. Detailed sourcing information is available in our "Nothing to Hide, Everything to Share" section on our website, providing full transparency.

3. Minimalist Ingredient Approach

Our products are crafted using the fewest ingredients necessary to ensure that each formula is complete, balanced, and free of fillers. This approach not only promotes digestibility and pet health, but it also reduces waste—both in the ingredients we use and in the packaging. By focusing on quality over quantity, we offer your pet a nutrient-dense diet with minimal environmental impact.

4. Higher Social and Environmental Standards

From day one, we’ve been committed to both social responsibility and environmental sustainability. We believe that companies have a duty to do more than just make profits—they should also work to create a better world for people, pets, and the planet. This is why we are a pending certified B-Corp, a status that reflects our commitment to meeting the highest standards of social and environmental performanceaccountability, and transparency.

Why Choose NoBL Foods for Sustainable Pet Nutrition?

NoBL Foods isn’t just another pet food brand. We are a company driven by a commitment to sustainabilitytransparency, and ethical sourcing. Our focus on local sourcingminimal ingredients, and environmentally responsible manufacturing means that every product you purchase helps support a healthier planet and a better future for your pet.

Sustainability is Digestibility too!

We hold ourselves to a higher standard.

Digestibility Matters: Less Waste, More Nutrients, and a Healthier Planet

When it comes to your pet’s food, digestibility plays a key role in reducing environmental impact and promoting better health. At NoBL Foods, we go the extra mile by having our formulas third-party tested for high digestibility, ensuring that your pet gets the most out of every meal—and you produce less waste.

Why Digestibility is Crucial for Pets and the Planet:

1. Less Waste, Less Environmental Impact

The more digestible your pet’s food, the less waste ends up in the backyard or landfill. Our nutrient-dense formulas mean your pet uses more of the food, resulting in less fecal waste—whether you're cleaning up after them or not. Compared to traditional kibble, our food creates up to 10x less waste, reducing your pet's environmental footprint and contributing to a cleaner planet.

2. More Nutrients with Less Food

Because our food is so nutritionally dense, your pet will need to eat less to meet their dietary needs compared to leading brands of natural kibble. This means you can spend less on food, feed your pet fewer calories, and reduce the overall environmental impact of production, packaging, and shipping.

3. Sustainability and Digestibility Go Hand in Hand

Digestibility is not just about your pet’s health—it's also about sustainability. Foods that are easier to digest have higher nutrient availability, meaning fewer resources are wasted in the production process. With NoBL Foods, digestibility and sustainability work together to create a pet food solution that’s better for your pet and the planet.

The NoBL Difference: High Digestibility, Fewer Resources

By choosing NoBL Foods, you're not just feeding your pet a highly digestiblenutrient-rich diet—you’re also making a positive impact on the environment. Our focus on sustainable pet nutrition ensures that every bite is better for your pet’s health and reduces overall waste, supporting a more sustainable future.

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