We understand that choosing healthy pet food can be challenging, so we make it simple with the NoBL approach—using real ingredients, easy feeding guidelines, and **honest transparency. The more you know, the better you’ll feel about feeding your pet!

Our canine food bars have been third-party tested to be more than 90% digestible, ensuring that your pet gets the most out of every bite. For example, if your dog eats one 2oz. bar, 1.862oz will be digested and used by your dog, leaving only 0.138 ounces as waste in urine and fecal matter. Over a year, this adds up to just around 3 pounds of waste. Learn More About Our Sustainability Efforts Here.

In comparison, traditional dry kibble, which averages 80% digestibility (with most commercial diets ranging from 60-90%), requires about 10.5 ounces of food per day for your dog. This translates to 2.1 ounces of waste in urine and fecal matter daily—adding up to over 45 pounds of waste per year. That's a huge difference when it comes to sustainability and waste reduction!