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Our
Transparency

Nothing to hide,
and everything to share

We understand that the industry makes it tough for people to make healthy choices, so we make it easy instead by taking the NOBL stance—real ingredients, simple feeding, and honest presentation. The more you know, the better you'll feel about feeding!

As tested by a third-party lab, our canine food bars were shown to be more than 90% digestible. For example, if your dog eats one 2oz. bar, it has been shown that 1.862oz will be digested and used by the dog. This leaves 0.138 ounces in urine and fecal matter. Over the course of one year, that ends up being just about 3lbs of waste.

Compare that to traditional dry kibble with 80% digestibility (today’s diets on average are between 60-90%). The daily feeding requirement will vary based on their food but on average it will be about 10.5 ounces of food, which equates to 2.1oz. in urine and fecal matter—more than 45lbs. of waste in one year!  

Transparency isn’t decimal point nutrition.
We formulate to grams consumed.

Fat Content

We formulate to grams of intake NOT decimal point nutrition. Why is this important? Let’s do the math! 

For example, let’s calculate the grams of fat consumed in traditional kibble vs. NOBL since both information are on all pet food labels.*

Formula for Fat consumed per day (grams) = Total amount of food consumed per day (grams) multiplied by % crude fat.

Download Fat Content

How Do we Compare:

Serving Size & Pricing

View our No Bull approach to nutritious and cost effective feeding & find out how we stack up against the competition. 

Download Serving Size Chart

Comprehensive Comparisons:

What Matters To You

View our comprehensive brand comparisons including: Cost per day feeding, Digestibility, Essential Amino Acids, KCAL ME, and Ingredients Lists below.

Our Products

TURKEY AND DUCK RECIPE


GUARANTEED ANALYSIS:

Crude Protein (min.) 36%
Crude Fat (Min.) 31%.
Crude Fiber (Max.) 2%.
Moisture (Max.) 7%

DIGESTIBILITY RESULTS:

95.9% Fat Digestibility
93.5% Energy Digestibility
92.8% Protein Digestibility
90.3% Total Digestibility

View Typical AnalysisBuy Now

BEEF AND CHICKEN RECIPE


GUARANTEED ANALYSIS

Crude Protein (min.) 35%
Crude Fat (Min.) 34%.
Crude Fiber (Max.) 2%.
Moisture (Max.) 8%

DIGESTIBILITY TESTING

95.7% Fat Digestibility
93.1% Energy Digestibility
91.5% Protein Digestibility
90.1% Total Digestibility

VIEW TYPICAL ANALYSISBuy Now

VEGAN RECIPE


GUARANTEED ANALYSIS:

Crude Protein (min.) 31%
Crude Fat (Min.) 14%.
Crude Fiber (Max.) 7%.
Moisture (Max.) 10%

DIGESTIBILITY TESTING:

93.7% Fat Digestibility
87.7% Energy Digestibility
85.9% Protein Digestibility
85.3% Total Digestibility

VIEW TYPICAL ANALYSISBuy Now

Have More Questions?

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