Nothing to hide,
and everything to share
We understand that the industry makes it tough for people to make healthy choices, so we make it easy instead by taking the NOBL stance—real ingredients, simple feeding, and honest presentation. The more you know, the better you'll feel about feeding!
As tested by a third-party lab, our canine food bars were shown to be more than 90% digestible. For example, if your dog eats one 2oz. bar, it has been shown that 1.862oz will be digested and used by the dog. This leaves 0.138 ounces in urine and fecal matter. Over the course of one year, that ends up being just about 3lbs of waste.
Compare that to traditional dry kibble with 80% digestibility (today’s diets on average are between 60-90%). The daily feeding requirement will vary based on their food but on average it will be about 10.5 ounces of food, which equates to 2.1oz. in urine and fecal matter—more than 45lbs. of waste in one year!
Transparency isn’t decimal point nutrition.
We formulate to grams consumed.
We formulate to grams of intake NOT decimal point nutrition. Why is this important? Let’s do the math!
For example, let’s calculate the grams of fat consumed in traditional kibble vs. NOBL since both information are on all pet food labels.*
Formula for Fat consumed per day (grams) = Total amount of food consumed per day (grams) multiplied by % crude fat.Download Fat Content
See how the amino acids in top brands dog food compare to those found in NOBL.Download Amino Acid Graph
How Do we Compare:
Serving Size & Pricing
View our No Bull approach to nutritious and cost effective feeding & find out how we stack up against the competition.Download Serving Size Chart
What Matters To You
View our comprehensive brand comparisons including: Cost per day feeding, Digestibility, Essential Amino Acids, KCAL ME, and Ingredients Lists below.