OUR TRANSPARENCY
Nothing to Hide, Everything to Share
Choosing a truly healthy pet food should not require guesswork. The NOBL approach is built on three principles: real, functional ingredients; straightforward feeding guidance; and measurable transparency. When you understand what is in the food and how efficiently it works, confidence follows.
The more you know, the better you’ll feel about feeding your pet!
Our canine food bars have been third-party tested at greater than 90% digestibility. That means the overwhelming majority of what your dog eats is absorbed and utilized.
Digestibility is not a marketing detail. It is a biological efficiency metric.
By contrast, traditional dry kibble averages approximately 80% digestibility, with many commercial diets falling between 60% and 90%. Because kibble is less nutrient-dense, dogs typically consume a higher daily volume to meet caloric and nutrient needs. At 80% digestibility, that can translate into more than 40 pounds of "waste" per year.
Pet Food Math Can be Complex and Confusing.
That’s why we’ve simplified it.
We’ve created clear, "apples-to-apples" comparisons so you can see exactly how much you need to feed — and what it truly costs per day. Not just bag price. Not marketing claims. Real feeding volume. Real daily cost.
When you can see the numbers clearly, the decision becomes easier.
Brand Comparisons
This isn’t one of those “loaded” comparison charts where we get all the ✅ and other brands get the red ❌. You told us what matters, so that’s exactly what we show.
We invite you to look at a broad array of brands and food formats so you can compare cost per day feeding, digestibility, essential amino acids, metabolizable energy (kcal/kg ME), and full ingredient lists (IF the other brands share that data).
Take your time. Review the data. Ask questions. We believe informed decisions build trust — and your dog deserves nothing less.
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