NoBL® ORIGINALS

FOUNDER ARTICLES

A Curated Collection from Our Founder's LinkedIN Articles

Protein Numbers

Understanding What the GA Really Tells You

Most dog food labels make protein look simple. Learn why there is more to it than just the Guaranteed Analysis.

Protein Numbers - NOBL Addendum

At NOBL, we pride ourselves on transparency and "walking the walk". Discover the full protein picture of NOBL.

Protein Numbers - 7 Brand Addendum

Take a look at 7 brands that shared their numbers and see that "quantity does not equal quality!"

ONLINE LEARNING COURSE

Pet Food Kill Steps

In this course, you'll uncover the science behind pathogen control in pet food manufacturing and discover what separates validated safety from clever storytelling.

ONLINE LEARNING COURSE

Understanding Protein

This course will uncover what "Crude Protein" really means, why your dog needs amino acids and how processing can impact nutritional value.

A Dog's Life

Why Your Dog's Nutritional Needs Change Every Day

Most dogs eat the same food every day. What changes, often dramatically, is how their bodies use that food from one day to the next.

Longevity Claims

Why pets deserve more than marketing

We all want more years with our dogs, and better ones. But here is the honest truth: longevity and “quality of life” (health-span) are complex biological outcomes.

Learning to Ask the Right Nutrition Questions

Have you ever switched your dog’s food and watched everything go right...for months or even years?

Kill-Step or Comfort-Step

Your CHoice

Every manufacturer makes a choice about how they manage pathogens, and those decisions determine whether safety is validated science or marketing language dressed up as one.

A Primer on Pet Food Safety

Understanding pathogens and kill steps

The idea that food safety depends on format is the most dangerous belief in the pet industry.

Pet Food Literacy

Decoding Today's Marketing

Pet food marketing is built on emotion, virtue signaling, and binary simplicity: good vs. bad. Every brand wants to be the hero. So it creates a villain.

Predicting the Future of Pet Food

5 Forces that will define the next decade

Pair text with an image to focus on your chosen product, collection, or blog post.

"Fresh" Pet Food

The hottest trend in pet food

For the last half decade, the hottest trend in pet food hasn’t been raw, or fresh, or human grade. It has been moral superiority.

Pet Food Trust Issues

Are we being served oatmeal raisin cookies when what we really want is chocolate chip?

The Impossible Dream

whole food ingredients vs synthetics

Nutritional science isn't static, and pet parents demand better: whole-food ingredients, fresh meals, and minimally processed options.

Hidden Dangers

The Sabotaging of nutrition and health

As pet parents and professionals in the animal health industry, we all want the best for our furry companions. But what if the very ingredients in their food are quietly undermining their health?

Ultra-Processed Pet Food

the impact on your pet's health

The same love that brought dogs in to our homes is now needed now to make sure we add years to their lives, and life to their years!