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Guardian Pet Food Company

Pets Before Profits

NOBL Foods: Redefining the Pet Food Industry Since 2017

Since our founding in 2017, NoBL Foods has challenged the status quo of the pet food industry, striving to be more than just another pet food company. Our mission is to deliver the most nutrient-dense products with the highest digestibility, using the cleanest and simplest ingredients.

Our Commitment:

  • Nutrient-Dense Formulas: We focus on providing pet food that maximizes nutrition, ensuring your furry friend gets the best possible diet.
  • Minimal Ingredients: Our products contain the fewest ingredients necessary, prioritizing quality and transparency.
  • Highest Standards: We hold ourselves to rigorous standards in everything we do, from sourcing ingredients to manufacturing processes.

At NoBL Foods, we are dedicated to enhancing your pet's health and well-being with innovative, high-quality nutrition!

Business, a Force for Good.

NOBL Foods Achieves B Corp Certification: A Commitment to Social Responsibility

What began as an informal benchmark to meet B Corp standards has evolved into a significant corporate goal at NoBL Foods. We are proud to announce our ongoing progress, achieving a B-Impact assessment score of 106.8, well above the minimum required score of 80 for certification.

Key Highlights:

  • Elite B Corp Status: NoBL Foods joins an esteemed group of only five other certified pet food B Corps worldwide, and we are one of just two in North America.
  • Commitment to Accountability: By adhering to B Corp standards, we demonstrate our dedication to using business as a force for good, emphasizing our belief in social and environmental responsibility.
  • Ongoing Improvement: Our commitment to continuous progress ensures that we strive to make a positive impact in our community and the pet food industry every year.

At NoBL Foods, we believe that responsible business practices are not only possible but essential for creating a better world for pets and their owners.

What is a B Corp?

Businesses held to the highest standards

Understanding B Corporations: Commitment to Social and Environmental Responsibility

B Corporations are recognized for meeting the highest standards of social and environmental performance, transparency, and accountability. To achieve certification, businesses must undergo a rigorous verification process and are legally obligated to consider the impact of their decisions on all stakeholders, not just shareholders.

Key Features of B Corp Certification:

  • Comprehensive Evaluation: Certified B Corps are assessed on their overall social and environmental impact, including employee benefits, charitable contributions, supply chain practices, and product materials.
  • Commitment to Stakeholders: B Corps prioritize the welfare of all stakeholders, ensuring that their business practices benefit the community and the environment.
  • Leaders in Sustainable Business: We are proud to be part of a global movement promoting an inclusive, equitable, and regenerative economy, setting the standard for responsible business practices.

At NoBL Foods, we embody these values, striving to make a positive impact in the pet food industry and beyond.

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A Commitment to Charitable Partners

Putting our Money where your Pets mouth is!

NoBL Foods:

Committed to Pet Wellness through Charitable Giving

As part of our mission for positive change, NoBL Foods is dedicated to supporting charitable partners that align with our values. Our top priority is the health and wellness of pets and the people who care for them.

Key Initiatives:

  • Charitable Contributions: We donate 2% or more of our annual gross revenue—including in-kind product donations—to certified 501(c)(3) non-profit organizations that support pets and their owners.
  • Putting Pets First: Our commitment to "Pets Before Profits" is reflected in every aspect of our business, ensuring that we prioritize the well-being of animals and their caregivers.
  • Ongoing Support: By partnering with organizations that share our mission, we strive to make a meaningful impact in the pet community.

Join us in our commitment to enhancing the lives of pets and their owners through responsible business practices and charitable giving!

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A Promise of Transparency

What we wish to impart through you!

Achieving B Corp Certification:

Commitment to Transparency and Quality

To attain B Corp certification, a company must meet rigorous standards, particularly in terms of transparency. Certified corporations demonstrate their commitment by measuring their performance against B Lab's benchmarks and making this data publicly accessible on their B Lab profile.

At NoBL Foods, we believe that informed customers make better choices. That's why we prioritize transparency in our products:

  • Expert Authentication: All our products are validated by a board-certified companion animal nutritionist to ensure quality and nutritional value.
  • Certified Facilities: Our pet food is manufactured in Safe Quality Foods (SQF) certified facilities, guaranteeing high standards in food safety and quality.
  • Thorough Testing: We conduct complete third-party nutrient analysis, digestibility testing, and energy metabolization assessments for our products.
  • Ingredient Transparency: We provide clear country of origin information for all ingredients, packaging, and manufacturing processes.

By prioritizing transparency, we empower our customers to make informed decisions for their pets’ health and well-being.

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