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The NOBL Story


A different kind of pet food from a different kind of pet food company. Guardian saw a chance to put "Pets Before Profit," and that's how it was started. Not too long after, we became who we are today: NOBL Foods & Dog Almighty Elixirs. Check out Dog Almighty below!

At NOBL Foods, our mission is to provide the most nutrient dense pet food with the highest digestibility in a convenient bar for pet owners “on the go.” Our pets deserve the highest quality nutrition and we know that the best nutrients come from nature’s ingredients. We also believe that pet owners shouldn’t need the internet to understand what is in their pet’s food. If you can’t read it, don’t feed it! That’s no nonsense and no bull! Right?

Dog Almighty Elixirs

Jim Galovski, Founder


Jim is doggie dad to Louie, a Golden Retriever puppy and Captain (Cappy), a 2 year old English Springer Spaniel_ and a 25-year veteran in the pet food industry. Jim sees to it that you not only get the best food possible for your pet but that you also have the best experience possible bringing it to your home and feeding it to your pet.

 His career credentials come by way of numerous roles at Nestle Purina, Mars Pet Care (Royal Canin), and Blue Buffalo, including territory manager and team leader to Director of Global Supply Chain Solutions and Director of Veterinary Commerce—all of which led to here, NOBL, and his firm belief in pets before profits.

Jim also has consulted for a half dozen other pet food companies in various stages ranging from start-ups to established global players, always sharing his distinct point of view and ethos that we should always do our best by the animals who we share our lives with. Jim currently serves on the Advisory Boards of Bond Pets, LLC and PetMio.


Learn More About Jim
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