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 Answers to Your Top Questions About NOBL Foods, Our Products, Process and Ingredients. If you still have questions, please email us directly,

  • How are your products made?

    All of our products are freeze-dried. This process removes moisture from the ingredients while retaining the flavor, texture, and aromas. Because the product is not exposed to high temperatures and high pressure (e.g. extrusion), the ingredients keep their nutritional integrity. This allows us, with our patent pending technology, to create a nutrient dense product at a fraction of its original weight.

  • Are you canine food bars "Complete and Balanced?"

    Yes! Our Canine Food Bars contain all the amino acids, vitamins, and minerals that your pet needs to be healthy. Each of our bars are formulated for adult maintenance. We strongly recommend consulting with your veterinarian to determine the proper feeding guidelines for your dog as their specific needs will vary according to age, activity level, and environment.

  • Where can I see customer product reviews?

    Drop by our Kibble Anonymous page any time to check out our three tiers of the reward program--Bronze, Silver, and the sought-after Gold. See what other members of the pack have to say about our products - no bowl, no bull.

  • Do I need to transition my dog from their current food to your bars?

    Our bars don’t have any grains and are highly digestible. Because of this it most likely will not be necessary to transition your pet. This is why we’re an excellent option for the occasional adventures with your dog. As with any potential health concerns, we encourage you to consult with your veterinarian.

  • Do I have to add water/rehydrate the bars?

    No. Unlike other freeze-dried products, you do not need to rehydrate the product at all. Just be sure to provide your dog with fresh water ad-libitum every day.

  • How do I store your bars? What is the shelf life?

    Our products are all freeze-dried which acts as a natural preservative for the food as the moisture that causes bacterial growth and degradation is removed. We also add in a small amount of mixed tocopherols (a natural preservative and source of vitamin E). While our product retains its full nutritional values at two years, we suggest that the products are “best if used within 18 months.”

  • Do I feed your food bars exclusively?

    Our bars are completely balanced for everyday feeding for adult maintenance. Some people may choose to feed our bars exclusively while others will feed them occasionally or while out on adventures, traveling, or in any situation where a bowl of kibble just isn’t appropriate. Should you choose to feed our bars occasionally, make sure you cut back on the amount of their regular food so your dog does not consume too many calories in a day.

  • What is the calorie distribution pie chart?

    Dogs get their energy from calories and calories originate in macronutrients: protein, carbohydrate, and fat. All three macronutrients are needed or a healthy diet. The quality and digestibility of these macronutrients does matter; it refers to the amount that must be consumed by the dog to fulfill his amino acid requirements. The higher the biologic value (digestibility) of a macronutrient, the less that is needed in the food/diet.

    On each of our products, we show the distribution of calories based on these macronutrients. This is showing you where your dog will get the calories/energy it needs for the day. Biologically, dogs use fat for energy as it is easily metabolized, protein for building and repairing cells and carbohydrates as a “stop gap” for easy access to energy. Excess carbohydrates are converted and stored as body fat or can reduce digestibility and be excreted as feces.

  • Is there too much fat in your bars?

    Like with our answer about protein, the simple answer is no. A bar that provides 34% fat would provide 37 grams of fat per 1000 kcal. AAFCO requires a minimum of 21 grams of fat per 1000 kcal per day for growth (14 for adult). Unfortunately, these minimums focus primarily on omega 6-fatty acids. Our bars are formulated for the optimal levels of omega 6 fatty acids, omega 3 fatty acids and take into account omega6 - omega3 ratios. This ensures your dog gets the proper levels to help support a healthy skin and coat and the energy they need to keep up with you on your daily activities with them.

    While our Beef & Chicken Recipe Bars’ GA states 31% Crude Fat, this is against 56.7 grams of food or 17.5 grams of fat. If the same dog requires 198 grams of kibble at 16% Crude Fat, that dog is actually eating 31.6 grams of fat (80% MORE even though the GA Crude Fat % is nearly half).

  • Why are your carbohydrates so low?

    Since we use freeze drying to make our products, we are not required to utilize higher levels of carbohydrates. When kibble is extruded, the process requires carbohydrates (mainly starches) to help form and expand the kibble. Others may be using high levels carbohydrates because it is less expensive than the fat and protein sources they are using in their formulas.

  • Does NOBL use GMO ingredients?

    No. Corn and soy are the most common sources of GMOs and neither of them are found in our products.

  • What does "patent pending" mean on your label?

    Patent pending is a legal designation or expression that can be used in relation to a product or process once a patent application for the product or process has been filed, but prior to the patent being issued. Since our bar is innovative and not your typical kibble, we wanted to make sure we didn’t have “big” companies trying to copycat our product.

  • What does "B-Corp Certified Pending" mean on your label?

    B-Corp is the term used for any for-profit entity that is certified by the nonprofit B Lab as voluntarily meeting higher standards of transparency, accountability, and performance. This includes things like fair-trade, sustainability and trying to make the world a better place. Unfortunately, not all companies have these things in mind and simply look for profit.

  • Is your manufacturing "green"?

    As part of being a B-Corp, we are always looking for ways to be sustainable. By sourcing our ingredients in the USA, we avoid large shipping fees and our carbon footprint tied to fossils fuels from shipping overseas. Additionally, freeze-dried foods weigh less than half that of other foods (e.g. wet foods contain 75% water). This means a lighter weight product and lower consumption of packaging, fossil fuels, and energy. Lastly, we have partnered with Terracycle to ensure we can recycle our packaging.

  • Do you use liver in your product?

    Yes. We use liver in our products for several reasons. The first and most important is that the liver of animals is high in protein, vitamins and minerals that are essential to the well-being of your dog. We use liver rather than pre-mixes of synthetic vitamins and minerals. The second reason is that dogs find liver to have an irresistible taste.

  • Why do your bars have two different protein sources?

    We formulate for complete and balanced nutrition. By utilizing multiple protein sources we can avoid supplementing synthesized trace nutrients like amino acids.Read our blog; "Crude Protein Does Not Equal Quality Protein"

  • Is your product cooked? If so, at what temperature?

    No, our product is not cooked. Our products are freeze-dried to preserve the nutrients that naturally occur in our ingredients. The freeze-drying process also retains the flavor, texture, and aroma of the ingredients. We flash freeze our products after mixing and then place them in the freeze dryers where sublimation occurs. This is where the moisture is taken from a solid state and converted directly into a gas.

  • Where are your ingredients sourced?

    All the ingredients in our products are grown and/or raised in the USA and Canada. We do NOT use any ingredients from China.

  • My dog is having fewer stools. Is that normal?

    Yes! our canine food bars are over 90% digestible and are very nutrient dense (6300 kcal/kg). Because of this, your dog will require less food and will utilize more of what is fed than with other diets.

    This is another reason why NOBL can say, "We've Kicked The Crap Out Of Kibble!"

  • Is ground flaxseed safe for my dog?

    Yes. Flaxseed is commonly used in dog foods as a source of alpha-linolenic acid.

  • Do you perform any animal testing?

    We only perform research trials on dogs as it relates to the nutritional levels, palatability, and digestibility of our products. 

  • Tell me about your food safety and testing

    We test all our finished goods as well as our raw materials to deliver proper nutrition and to ensure food safety. We are USDA/CFIA audited and third party audited facility to adhere to current Good Manufacturing Practices Title 21 Code of Federal Regulations Part 111. We also audit our suppliers to ensure our high-quality standards are met even before our manufacturing process begins. No finished products will be released unless it tests negative for salmonella and listeria. Want more detail?

  • What are the feeding guidelines?

    Our canine food bars are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profile for Adult Maintenance. We suggest feeding one Bar per 25lbs. of body weight daily. A dog’s specific needs will vary according to age, activity level, and environment. Be sure to always provide fresh water in a clean bowl and supervision when feeding.

  • Does NOBL use artificial flavors, colors, or preservatives?

    No. Our products are free of all artificial ingredients. In our canine food bars we use a blend of mixed tocopherols which are made up of vitamin E.

  • Do your product contain any antibiotics or hormones?

    No. All the meat ingredients we select for our products are raised without the use of antibiotics and growth hormones. Additionally, Federal regulations prohibit the use of hormones in poultry.

  • Are your canine food bars considered low glycemic?

    Yes. None of our formulas include high glycemic foods like corn, rice, or added sugar. We use several complex carbohydrates that provide for a slower release of nutrients into the bloodstream. These ingredients, along with higher levels of protein and fat, create high levels of satiety.