Guardian Pet Foods

A CERTIFIED B CORPORATION

Guardian Pet Food Company

Pets Before Profits

NoBL Foods: Redefining the Pet Food Industry Since 2017

Since our founding in 2017, NoBL Foods has challenged the status quo of the pet food industry, aiming to be more than just another pet food brand.

Our mission is to deliver the most nutrient-dense products with the highest digestibility, using the cleanest and simplest ingredients.

Our Commitment to Your Pet's Health:

Nutrient-Dense Pet Food for Optimal Health
At NoBL Foods, we craft nutrient-dense formulas that maximize your pet’s nutrition. Our carefully selected ingredients ensure that your furry friend gets the highest-quality diet for optimal health, vitality, and well-being.

Minimal Ingredients for Maximum Quality
We believe in the power of simplicity. Our products contain only the essential ingredients needed to provide complete, balanced nutrition. By minimizing ingredients, we prioritize ingredient transparency, ensuring you know exactly what’s in your pet’s food.

Uncompromising Standards for Quality
We hold ourselves to the highest standards in every aspect of our business—from ingredient sourcing to manufacturing processes. Every product is carefully formulated and produced to meet our rigorous quality standards, ensuring your pet receives safe, premium nutrition.

At NoBL Foods, we are dedicated to enhancing your pet's health and well-being with innovative, high-quality nutrition!

BUSINESS AS A FORCE FOR GOOD

NOBL Foods Achieves B Corp Certification with their Commitment to Social Responsibility

NOBL Foods: Built to a Higher Standard

What began as an internal
benchmark—to operate at B Corp standards—has become a defining part of how we run our business.

NOBL Foods has earned a B
Impact Assessment score of 106.8, significantly exceeding the certification threshold of 80. That score reflects measurable performance across governance, environmental stewardship, community impact, and accountability.

Among a Small Group in Pet Food

We are part of a very small group
of certified pet food B-Corps worldwide—and one of only a few in North America. In an industry where certification is rare, this distinction matters. It signals independent verification of our commitment to social and environmental responsibility.

Accountability That Goes Beyond Words

B Corp certification is not a marketing designation. It is a rigorous, third-party standard that requires transparency, documentation, and continual reassessment.

Maintaining certification means we
are evaluated on: Environmental impact; Ethical sourcing and supply chain standards; Governance and accountability; Community engagement and contribution.

The process demands progress, not
promises.

A Commitment to Continuous Improvement

Certification is not an endpoint.
It is a framework for ongoing refinement. Each assessment cycle pushes us to improve operational
efficiency, strengthen community relationships, and reduce environmental impact.

Our objective is simple: build a
company that supports healthier pets, stronger communities, and responsible growth.

Why B Corp Matters at NOBL

We believe responsible business is
not optional—it is foundational. B Corp certification affirms that
we can deliver high-quality nutrition while meeting independently verified standards for transparency, accountability, and environmental stewardship.

For us, it is not a badge.

It is a benchmark.

 

WHAT IS A B-CORP?

Businesses held to the highest standards

Understanding B Corporations: Commitment to Social and Environmental Responsibility

B Corporations are recognized for meeting the highest standards of social and environmental performance, transparency, and accountability. To achieve certification, businesses must undergo a rigorous verification process and are legally obligated to consider the impact of their decisions on all stakeholders, not just shareholders.

Key Features of B Corp Certification:

  • Comprehensive Evaluation: Certified B Corps are assessed on their overall social and environmental impact, including employee benefits, charitable contributions, supply chain practices, and product materials.
  • Commitment to Stakeholders: B Corps prioritize the welfare of all stakeholders, ensuring that their business practices benefit the community and the environment.
  • Leaders in Sustainable Business: We are proud to be part of a global movement promoting an inclusive, equitable, and regenerative economy, setting the standard for responsible business practices.

At NoBL Foods, we embody these values, striving to make a positive impact in the pet food industry and beyond.

CHARITABLE PARTNERSHIPS

Supporting pet wellness is not a marketing initiative — it is our responsibility.

NoBL Foods:

Giving Back as a Standard

As part of our mission to influence positive change, NoBL Foods is dedicated to supporting charitable partners that align with our values. Our top priority is the health and wellness of pets and the people who care for them.

Key Initiatives:

  • Charitable Contributions: We donate 2% or more of our annual gross revenue—including product donations—to certified 501(c)(3) non-profit organizations that support pets and their owners.
  • Putting Pets First: Our commitment to "Pets First. Always." is reflected in every aspect of our business, ensuring that we prioritize the well-being of animals and their caregivers.
  • Ongoing Support: By partnering with mission-aligned organizations, we work to create measurable impact in the communities we serve—because responsible business should extend beyond the bowl.

Join us in our commitment to enhancing the lives of pets and their owners through responsible business practices and charitable giving!

CERTIFIED TO A HIGHER STANDARD

Independently measured. Publicly accountable.

Achieving B Corp Certification:

Commitment to Transparency and Quality

To attain B Corp certification, a company must meet rigorous standards, particularly in terms of transparency. Certified corporations demonstrate their commitment by measuring their performance against B Lab's benchmarks and making this data publicly accessible on their B Lab profile.

At NoBL Foods, we believe that informed customers make better choices. That's why we prioritize transparency in our products:

  • Expert Authentication: All our products are validated by a board-certified companion animal nutritionist to ensure quality and nutritional value.
  • Certified Facilities: Our pet food is manufactured in Safe Quality Foods (SQF) certified facilities, guaranteeing high standards in food safety and quality.
  • Thorough Testing: We conduct complete third-party nutrient analysis, digestibility testing, and energy metabolization assessments for our products.
  • Ingredient Transparency: We provide clear country of origin information for all ingredients, packaging, and manufacturing processes.

By prioritizing transparency, we empower our customers to make informed decisions for their pets’ health and well-being.

Have More Questions?

We've got answers.
No Bull here.