What if the
bag told
the truth?
Every dog food bag sounds convincing. "High protein." "Natural." "Real meat first." PetLabelIQ helps you look past the claims and understand what the label is actually telling you.
The full picture.
Search any food and see a composite score, an alignment band, and three sub-scores — each tagged with a confidence level. Verified means the score is anchored to data the brand has published. Estimated means the methodology is reading from a complete label. Limited means there are gaps worth knowing before you decide.
Search Your Dog's FoodMarketing is not a nutrition label.
Dog owners are asked to make real nutrition decisions from front-of-bag claims. But "high protein" does not tell you protein quality. "Real meat first" does not tell you what dominates the formula after processing. "Premium" may not tell you anything specific.
PetLabelIQ was built to translate the label behind the marketing. It does not tell you what to feed. It helps you understand what you are looking at.
Some claims are meaningful. Some are mostly shelf language. PetLabelIQ helps you tell the difference.
"Curious what your dog's food looks like when the marketing is stripped away?"PetLabelIQ — Core Purpose
Six questions the bag never answers on its own.
Every score reflects how well a formula performs against these principles — not regulatory minimums, not marketing conventions.
The words on the bag
are not the whole story.
PetLabelIQ does not just read the claim. It asks what the claim depends on.
Every brand scored by the same framework. Including ours.
Search Your Dog's FoodHow the scoring works.
PetLabelIQ scores foods across three areas: what is in the formula, how usable the nutrition appears to be, and whether protein quality is supported by better evidence than a crude percentage alone. Every product starts at zero and earns its number.
Ingredient Quality
Named whole-meat and organ proteins. Whole-food nutrient sources. Low carbohydrate load. Clean fat sourcing. A safety profile free of synthetic colorants and unnecessary preservatives. An ingredient count that signals discipline, not patching.
Digestibility
How likely the food is to deliver usable nutrition — not just macros on paper. Scored from processing format, protein prominence, starch dilution, and fiber load. Anchored to manufacturer-published digestibility data when it exists; estimated from label signals when it doesn't.
Protein Quality
Protein is only as good as what it delivers at the amino acid level. We score completeness — not just the percentage. When a brand has published amino acid data, we use it. When they haven't, we estimate from ingredient sourcing and flag the gap.
Six bands. No curves.
Scores run 0 to 100. Here is what they mean — and what they don't.
Formula quality and brand
transparency are different things.
Some brands publish the data behind their claims. Some do not. A company can have a decent formula and release almost nothing to substantiate it. Another may publish digestibility data, amino acid panels, sourcing details, and manufacturing location.
We score both signals independently — so you can see what the product appears to be and how much the brand is willing to put behind it.
"We built this tool because we believe every dog owner deserves to see past the marketing on every bag — including ours. The same criteria, the same weights, the same methodology. No exceptions."
NOBL Foods — Transparency Disclosure-
Ingredient architecture
Named vs. generic proteins, organ inclusion, fat source, carbohydrate load, supplement tail length, additive profile — inferred directly from the published ingredient panel.
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Digestibility — estimated from label signals
Processing format, protein prominence, starch dilution, fiber load, mineral delivery form. Most scores here are estimates. When a brand publishes a measured number, we use it instead.
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Protein quality — estimated from ingredient sourcing
Named animal proteins vs. fractionated plant proteins vs. generic sources. This is inference — not chemistry — unless the brand has published amino acid data.
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Published digestibility data
A measured digestibility number for this specific product. Anchors the proxy to real data — and signals a brand willing to be held to a number.
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Amino acid panel published
Lab-measured amino acid values. Moves protein quality from label inference to actual chemistry. Fewer than a third of products in our database have published this.
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Feeding trial substantiation
More rigorous than formulating to a nutrient profile — and more expensive. Most products are formulated, not trialed. We credit the ones that have done the work.
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Board-certified nutritionist on staff
Publicly named. A different standard than "vet formulated." The primary marker of nutritional rigor in pet food development.
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Facility & sourcing disclosed
Named manufacturer and country of origin for primary ingredients. Brands that disclose this tend to have reasons to be comfortable with the answer.
Start reading the
bag differently.
PetLabelIQ is a free consumer label-intelligence tool for dog food. Search a product, review the score, and see how the formula performs across ingredient quality, digestibility, protein quality, and brand transparency.
Search Your Dog's Food
Developed by NOBL Foods · All brands scored identically · Not veterinary advice
Scores reflect label data at time of last update · Educational use only
Scores are based on published label data, guaranteed analysis, ingredient structure, and manufacturer-disclosed nutrition data.